Revising Leah

September 29, 2008

Google Update

Filed under: Uncategorized — J.M. Reep @ 7:29 pm
Tags: , , , , ,

A few weeks ago, I mentioned that my blog has attracted an unexpectedly large amount of traffic from Google. People searching for information about the Egyptian pharaohs would discover that one of my blog entries appeared near the top of Google’s search results — never mind that this isn’t a blog about history or Egypt, and never mind that the blog entry in question offers only the most basic information about three pharaohs.

So a few weeks ago, I took steps to try to bury my blog so that it no longer appears to highly ranked when someone uses Google to search for information that really has nothing to do with the mission of this blog. What I’ve done is tinker with the title of the entry and delete a couple of tags. At first, those changes didn’t seem to have any effect, but I think the strategy is starting to pay off. If I do a search for, say, “what were the pharaohs buried with” — a topic Leah just barely touches upon in her report but a search query that has drawn a lot of Google users to my blog, now my blog doesn’t appear until page four. I know my blog won’t disappear completely from Google’s search results — and I wouldn’t want it to, but if I can bury my Egypt-related blog posts far enough down so that they don’t appear in the set of top results, then that’s a victory.

Some would say that any publicity is good publicity, but to me it is almost an ethical issue. For any of my blog posts to rank so highly in a search engine’s results for Egypt content gives the impression, as false as it may be, that I have somehow fooled Googlers into visiting this blog. I’d rather see a 30-40% drop in the number of visitors to this blog and at least know that those folks who do visit are doing so for the “right” reasons.

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